Local fashion powerhouse brand TIR Fashions has been listed amongst the designers to showcase at this year’s Africa Fashion Week Nigeria (AFWN) to be held in Nigeria from July 1 to 3. The AFWN is scheduled to take place at Eko Hotel, Nigeria running under the theme “Connecting Africa” in a bid to promote different cultures through fashion.TIR Fashions owned by Danielle Allen, a British born fashion designer of Zimbabwean heritage will showcase some of inspired 2016 luxury brand.
Allen will join other 26 fashion designers and powerhouse from across Africa who include Nipo Skin, Rikaoto, Agatha Moreno, Afrik Abaya, Niki Kay, Yomi Casual, Chisomandra Stitches http://africafashionweeknigeria.com/portfolio_page/chisomandra-stitches/, Ade Bakare Couture London http://africafashionweeknigeria.com/portfolio_page/ade-bakare-couture-london/ and Coz Designers among others.
In an interview with Allen who recently celebrated her birthday last week said she was super excited about the fashion show.
“Giving back is part and parcel of my project each year on my birthday celebration — I pick a school or orphanage and give back what I have.
“The AFWN is one of the biggest and most cherished fashion showcases in Africa. I am so thrilled to be selected and henceforth will represent Zimbabwe,” she said.
“I am excited to expand the brand globally.
“For this show, I have created summer/spring collection made in a fresh new look that fuses modern contemporary designs with the influences from Western region of Africa,” she said.
Allen moved to Nigeria where she started running a franchise for The Body Shop being the sole distributor for the brand, which she is currently doing.
“I always had a passion for designing and decided to open a fashion house in my motherland Zimbabwe while my factory is based in Nigeria where I am staying. TIR Fashion House is a legacy in memory of my late Zimbabwean mother,” she said.
However, it is now a year since she launched TIR Fashion House and is proudly an award winning fashion designer with a few awards under her wing.
Allen received the “Emerging Designer Of the Year” at the Africa Fashion Week London 2014 and went on to participate at the “Off Show” at London Fashion Week 2014 while still basking in her glory.
She has only scratched the surface of her plans to take the fashion world by storm.